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Bibliography

Brooks, Frederick P., Jr. The Mythical Man-Month: Essays on Software Engineering. Reading, Massachusetts: Addison-Wesley Publishing Company, 1975.

Caples, John. How to Make Your Advertising Make Money. Englewood Cliffs, New Jersey: Prentice Hall, 1983.

Heckel, Paul. The Elements of Friendly Software Design. New York: Warner Books, Inc., 1984.

Hess, Kenneth L. "Picking the Best Display: An Easy-to-Follow Guide." Electronic Design (August 19, 1982): 139-146.

Kernigan, Brian W. and Dennis M. Ritchie. The C Programming Language. Englewood Cliffs, New Jersey: Prentice Hall, 1978.

Marks, Mitchell Lee and Philip Mirvis. "Merger Syndrome: Stress and Uncertainty." Mergers & Acquisitions (Summer 1985): 50-55.

_______. "Merger Syndrome: Management by Crisis." Mergers & Acquisitions (January/February 1986): 70-76.

Moore, Geoffrey A. Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers. New York: HarperBusiness, 1991.

Ogilvy, David. Ogilvy on Advertising, New York: Crown Publishers, Inc., 1983.

Porter, Michael E. Competitive Strategy: Techniques for Analyzing Industries and Competitors. New York: The Free Press, 1980.

 

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