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Selling Out
... Special "Deals" and Joint Ventures
... Buying and Selling a Company

Special "Deals" and Joint Ventures

79 Most prospective deals never come to fruition — they represent the proverbial goose chase. It is best to screen them out early because there is no sense in negotiating if it will come to nothing in the end. One tactic is to quickly present an aggressive price to see if there is anything worth discussing. More often than not, the other party is looking for a windfall and this tactic immediately scares them away.
80 Special deals or joint ventures with another company are one of the easiest ways to lose focus. Most deals consummated to make a few incremental dollars end up being a distraction at their best and a time sink at their worst.
81 Banner Blue's best deal (the purchase of Automated Archives) was strategic and preserved our ability to create and control the product. Banner Blue's worst deal (Brochure Maker) was strategic and did not give us full control of the product. For other organizations, product control may not be the key issue, but it was for us. When making deals, heed what is important to your company culture.

Buying and Selling a Company

82

If you decide to sell a company, do it when prospects cannot get any better. "Trees don't grow to the sky." If you decide to buy a company, beware of this feeling on the part of the seller.
83 Purchasers of technology companies typically shop for revenue velocity and momentum. In other words they want fast-growing sales. Good profits add value, but the purchaser will probably assume that after the acquisition, the acquired company will make the same level of profit as the rest of their organization.
84 Competing bids are important to getting the best price for a company. Given that the number of potential buyers for any particular company is fairly small, go to great lengths not to overlook someone.
85 Consummating a merger requires an experienced, first-class attorney that is compatible with the owner or founder.
86 Someone has to drive a merger. It is as likely to be the acquired company as the acquiring company.
87 The due diligence process is often very mechanical-the acquiring company requests massive amounts of information, but does not read much, if any, of it.
88 When negotiating, setting the proper expectations for price and other emotionally-charged issues is as important as the issues themselves.
89 The timing of a sale needs to take into account the value of the company on the day of the transaction and the estimated value of the "currency" received at a time when you can convert it into cash. You should mentally prepare yourself for a 50 percent decline in price when taking stock.
90 If an acquiring company wants to retain a company founder after the transaction, he should insist on a minimal time commitment. It is rare for someone with an entrepreneurial personality to feel comfortable in a larger organization. He should seek a board seat or other position of power if a long time commitment is necessary.
91 Perfect deals are extremely rare.
92 Stock goes up and stock goes down. It is important to sell it with the same discipline that earned it.
93 Any major change, such as the sale of a company, will cause some employees to leave. All you can hope for is to minimize the loss.
94 The best way to minimize employee uncertainty and undesired turnover is to make as many decisions as possible before the public announcement, disclosing all information, both good and bad, as soon as possible.

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