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What If I Fail?

Before I founded Banner Blue, I had spent two years working in the industry and about six months working on my business plan. I had also reviewed and rejected several other business opportunities because they did not look like a good bet. Thus, I was very selective about my choice of a business, and that gave me great confidence. When I actually founded Banner Blue, I could not imagine failing — indeed, it would be a rare entrepreneur who could.

What if I was wrong and I did fail? I had money in the bank and I could find a job in a matter of days. For me it was important to balance the question of failure with its opposite: What if I was right about my business idea and I decided not to try? After a great deal of research and planning to select a business opportunity, I decided that the worst possible outcome of bootstrapping my own company was preferable to staying at my job. At that moment the risk of proceeding reached zero. I decided to go!

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