(BUS 13) Living on Internet Time (9-697-052)

This session will focus on how four companies in the Internet software market approach product development.

Study questions:

1. Use Porter's five forces to describe the Internet software market in 1996.

2. Where are computer networks in their life cycle? Where is the Internet in its life cycle?

3. Compare and contrast development at Netscape, Yahoo!, NetDynamics, and Microsoft. What sort of a development model do they follow (parallel, sequential, iterative)?

4. How would you position each of the companies in the price/features, newness, and risk matrices? How are these positionings linked to each company's development strategy? Are their strategies appropriate?

5. Optional: How is software development different from hardware development? How is developing software for the Internet different from software development in general?