(BUS 13) Scott Cook and Intuit (9-396-282)

Study questions:

1. Succinctly describe Intuit's strategy.

2. Describe the current alignment of Porter's five competitive forces in the computer-automated, personal finance market?

3. Do you foresee any changes in the strength of the competitive forces? What if anything is driving these changes.

4. How would you describe Intuit's core competence?

5. Locate what Scott Cook calls Intuit's "future" phase products on the newness map, the opportunity risk map, the product life cycle, and the technology adoption life cycle.

6. If you were Cook, what market research tools would you ask your marketing department to apply to the task of defining the requirements for Intuit's "future" phase products.