(BUS 13) Syllabus
The Micro MBA: Entrepreneurial Business Management
Stanford Continuing Studies Program
Spring Quarter 1998
Instructor: Kenneth L. Hess
This course will focus on the issues involved in
business decision-making for high-technology companies participating
in rapidly changing markets.
The course will be a mix of lectures, discussions,
and guest speakers. Studying proven procedures, techniques, and
decision criteria, we will analyze how to "get the odds in
your favor" rather than relying on chance or wishful thinking
to achieve your business objectives. Silicon Valley successes
and failures will provide a rich source of examples. At the end
of the course, students will possess a more enlightened understanding
of business strategy which they can use to evaluate their own
projects or prospective employers.
The first lecture will discuss strategy from the
perspective of a general manager. Then for the second through
the fourth lecture the focus will shift to the level of the product
team to discuss marketing, the product development life cycle,
and the product launch. The final lecture will once again be
from the perspective of a general manager, describing the management
and leadership required in every successful company.
. | Read Before Class | Class Agenda | Tools for Our Toolbox | Guest Speaker |
May 7 |
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May 14 |
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May 21 |
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| Jacqueline Maartense, Director of Online Sales, Intuit |
May 28 |
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| TBD |
June 4 |
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5/5/98