The MicroMBA: Entrepreneurial Business Management (BUS 13)

ews and Announcements

• Excellent Paper #1
  I've posted this paper by Gail McCarthy as an example of excellent work on the written assignment.
• Excellent Paper #2
  I've posted this paper by Ulrika Linnér as an example of excellent work on the written assignment.
• May 25, 1998, News
  Answers to some questions about the written assignment.
• May 15, 1998, News
  Some reflections on the Intel case and a reminder on the written assignment.

ntroduction and Course Administration

• Introductory Letter
  Describes course location, required books, and initial assignment.
• Course Syllabus
  The syllabus contains a list of readings, assignments, and topics covered.
• Class Administration
  Discusses registration requirements, grading, and office hours.
• The Case Method of Instruction
  Provides insight into the purpose of the case method and how to realize maximum benefit from the case studies.
• Instructions for Written Assignments
  Guidelines for written assignments and grading criteria.
• About the Instructor
  Ken's resume.
• Contact the Instructor
  When sending Ken an e-mail, be sure to include "BUS 13" in the subject of your message.

lass Notes and Assignments

• Notes to Accompany Lecture, May 7, 1998
  Definitions of Strategy, Core Competence, Price/Feature Matrix
• Tests of Consistency Among the Components of a Strategy
  A checklist of tests to review a business strategy for consistency.

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• Preparing the Intel Case for Discussion, May 14, 1998
  Study Questions
• Notes to Accompany Lecture, May 14, 1998
  Newness Map, Opportunity Cost vs. Development Risk Map, Product Life Cycle, "Crossing the Chasm", Market Research Tools

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• Preparing the Scott Cook/Intuit Case for Discussion, May 21, 1998
  Study Questions
• Notes to Accompany Lecture, May 21, 1998
  The Project Time Horizon, Development Models, and Key Project Documents & Milestones

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• Preparing the Living on Internet Time Case for Discussion or Written Assignment, May 28, 1998
  Study Questions
• Notes to Accompany Lecture, May 28, 1998
  The Marketing Mix, Basic Quantitative Analysis, Distribution Policy, Sales Strategy, the Service-Profit Chain, Media Selection
• Samples of Some Key Project Documents
  Product Objectives, Product Requirements Document, External Product Specification, Internal Product Specification

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• Preparing the Bill Gates/Microsoft Case for Discussion, June 4, 1998
  Study Questions

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upplementary Reading List

• Supplemental Reading Suggestions
  

ther Links

• VALS/psychographics
  Classmate Susy Struble suggests this site for those wanting to learn more about psychographics.

Last revised 6/4/98